The issues in fashion are so vast, you can spend all your time talking about them - and nothing is done
Vision
Elevate Modestwear
We want the qualities of modesty to be reflected throughout the entire journey of every design.
From sustainable fabric selection to ethical manufacturing practices to desexualising design choices. That of course, look sensational.
Normalise Modestwear
We are breaking the illusory barriers into modestwear. It is for anyone who believes in seeking better and looking better.
We believe in an era where people associate modestwear with the best practices and principles.
Beautify Modestwear
Praer's clothing is designed to illuminate. Designed to reflect an internal comfort.
A balanced yet distinguishing style that radiates beauty and appeals to the world as we travel throughout it. Modesty is beauty!
Who is Praer?
Modesty
Modestwear needs revising
Modestwear is a claim to modesty, so modesty, in all its forms, must be sought at every turn
Modesty is for men as much as women. It has a deep and rich history, in faith and in culture all around the world
Internally, it is intrinsically conscientious, we are naturally pioneers for sustainable and ethical practices
Externally, it is a reflection of balance and beauty. Honouring the wearer, and the world around them
Balance
Modern modestwear is a space between worlds..
Where Beauty meets Humility
Where Individualism meets Community
Where Faith meets Inclusivity
Where Aesthetic meets Meaning
Praer seeks to bridge this gap and offer clothing that strikes an exceptional balance
Comfort
We believe in clothing that makes you feel comfortable, inside and out
Comfort from a loose, unrevealing fit
Comfort from a soft, flexible fabric
Comfort from a manufacturing process that has avoided exploitation
Comfort from use of sustainable materials that support our world
And a comfort from looking as good as you feel
Originality
Praer's designs, patterns, fabrics and fits will always be developed completely from scratch and by hand; original in every way
Sustainability & Ethics
We will always prioritise meaningful sustainability; a balance between durability and recyclability.
For our fabrics, labels, trims and even our packaging
Our supply chain, mills and factories are people with likeminded ethics; no exploitation, no pretentiousness and minimal waste
Praer believes in acting rightly throughout the process regardless of outcome
Community
If you see the vision, you're already on the path
Looking good..
Doing good..
Together
Questions
Find a comprehensive description of all things modest at modestfashion.info (coming soon)
